How to increase conversions on your website, you ask? We have the answer to your problem!
● A lot of website owners fail to realize what wonders a good design does to their sites. An aesthetically pleasing site is not just a pretty face, it actually changes the conversion game for a website. Yes, a lot of other reasons can be credited to higher traffic but a good website look should never be overlooked.
● It is really important for your website design to look professional, cause according to Stanford University 46.1% of people decide if a website is trustworthy enough or not by its design.
● An eye-grabbing website can make or break a website’s conversion rate.
● The impression is said to be the last impression and if viewers turn away from the site once, they hardly come back. According to Adobe, people rather read something which is beautifully designed, blog posts on beautifully designed websites automatically attract more reasons, or else people leave the site altogether.
● Despite the fact of design being your main specialty, web designing should never be overlooked. Invest in web designing, hire a freelancer, because at the end of the day it highly contributes to increasing converse rate.
Down below, some web design principles are shared for uplifting the conversion rate of a website.
1. Respect User’s Patience
– Respect your consumer’s patience, they’ll respect you lacking behind or shortage of services on site.-
– People are incredibly impatient while surfing the web, and they need things to be and up running on time. “According to a study by the Aberdeen Group, a mere one second delay in page load time results in a 7% reduction in conversions!”
– Web designers should make sure the website shouldn’t be loading or taking time in opening, because every second count for people surfing the web.
– Consumers come back to fast running websites in the future which will increase the conversion rate of a website.
2. Use The F-Layout
● According to researches, the majority of people swing towards websites with F pattern.
● F-layout is writing format from left to right on the top of the screen. Here is how that looks like:
And here how it looks in a wireframe:
● This way people can scan the page from up to the bottom with the move of their eye from left to right, then continue to scroll downwards.
● How does this contribute to boosting conversion rate? Web designers can place all the important content in F lines where all viewers start reading from and the unwanted, uninterested stuff can be written at the bottom right, where viewers are said to focus the least on.
● When viewers start reading along the right information, there is a high chance that people will stay to read the whole blog post, which in turn increases the traffic on the site, divided by the number of visitors hence, the conversion rate. F pattern can contribute highly to increasing traffic on the site.
3. Color Matters
– Vivid colors have proven to be the most eye-catching attribute for an increasing audience. Different color combinations stir different emotions and reactions. “Color is an often underrated aspect of web design but it can play a very important role in usability as well as convey the overall meaning of a brand as well as the overall mood of the website,” says designer Tom Kenny.
– When choosing a color scheme for the website, it should be ensured the right color combinations are being chosen that will portray your brand aesthetically and evoke reactions of the reader.
4. Portray The Brand On Site
● Every brand has a separate, distinctive identity than the other. A unique selling point, or USP. Good website designs can contribute highly to portraying a brand’s USP. Because at the end of the day it is often failed to realize how branding influences conversion.
● Use consistent branding throughout the site, and success is guaranteed, whether the end goal is increasing conversion rate or increasing sales for a product. A theme and an aesthetically pleasing website are more than often said to change the game for business.
● In a recent article, marketing agency Marion explains branding beautifully: “Developing a brand is storytelling. Is your website telling the right story, or are you unwittingly reinforcing the wrong feelings about your company?”
5. K.I.S.S Is How It Should Begin
K.I.S.S- Keep It Simple, Stupid!
Nothing holds on viewers more than a simple website they can browse through or use to work on. People prefer visiting, and then revisiting a site they trust on for being simple and easy to use. Simplicity has proven to be one of the important most reason for driving conversations. Simplicity is a clean overall design that minimizes distractions and any kind of interruption while browsing. As it is mentioned already, respect the user’s patience.
The simpler a design, the higher the conversion rate!
6. Use The 8-Second Rule
1. Grab the user’s attention while you can.
2. The rule of thumb states, you have 8 seconds to engage a visitor, because that is the attention span of a human being. I know! Humans lack focus.
3. Then again, the first impression is the last impression. Allure people’s interest in their first visit to the site and loyal customers are promised for the future. Let’s be honest here, shall we? Who wouldn’t go out of the way to bring back visitors to the site?
How to get the attention of visitors:
● To the point, brief, larger headlines.
● Eye-catching imagery that conveys the main point.
● Incorporate multimedia.
● Hover effects on buttons to make them more satisfying.
7. Remember The Gestalt Similarity Principal
● The Gestalt Principal states, according to Kurt Koffka Gestalt psychology “The whole is other than the sum of the parts.” Primarily, the human brain discerns the whole design in a different way than they understand the individual bits of the design.
● The first principle is the law of similarity, according to which the human eye likes to group similar contents together, it’s a mechanism which helps to make sense of the noisy environment.
● This law of similarity is also relevant in user experience. By grouping all the important information together- headline, descriptions, and keeping them away from other content on your page using negative space, the user’s brain will be able to process the information more quickly and efficiently.
This is great for great conversions, as already said, grabbing attention in short span of time, respecting user’s privacy.
8. Make Your Design Responsive
– Users tend to abandon the task they are trying to complete if the site isn’t optimized for mobile use.
– It’s easier for the user’s to browse on mobile phones, and so is how everyone prefers now. In 2017, mobile traffic was bigger than the total web traffic with 52.64%. This renders out the importance of responsive sites, or else quality of users are lost.
– Website designs for smaller screens or mobile screens demand different attention and work than website designs for larger screens. Inactive pages, unable to zoom in, unable to click on buttons and etc. can cause a displeasing experience for the user, which results in visitors not coming back to the site.
Good design is the make or break feature of the game plan for your success plan.
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