In the age of globalization with customers having easy internet access, Google maps and SEO cannot be separated. The most basic advantage of Google maps is that it enables easy location of your local business both online and offline and that also free of cost.

To augment the online presence of local business the most effective tool is to done a local search engine optimization of your website. Local SEO not only boost the online presence of your business locally but also establishes your brand name among the local customers in the virtual world.

Now let’s talk about how Google maps helps in local SEO, for this purpose we will start from the beginning when Google “baap” of all the search engines launched the Google Maps application service which till date is benefiting the global business owners by means of local SEO.

Being a local entrepreneur one of your prime objectives should be to make your brand recognisable in the local market. Local SEO are intent towards helping your website rank in the top ten search results for Google when search for a local business.

A Google map additionally makes the task of local SEO easier by making your target customers recognise your office location, product, street name, business name and address, which are extremely relevant for your business. In simple terms, Google maps justify your online presence among your potential customers. As soon as people search for local business, Google maps direct the user to your local business with directions to your address.

To access Google maps application one requires to log in with his Google mail account and post your details after that Google map software will publish all your business communication details on the Internet, in this way customers can easily locate your business online. As far as viewing option is concern, people can select from normal to satellite view or terrain to satellite. To conclude the whole article, I would only like to say that Google maps have given the SEO techniques a new horizon in the domains of internet marketing.