Ever since Hotmail launched its first web-based email service in 1996 and email marketing evolved subsequently, it continues to remain an extremely popular, tried and tested form of marketing. If channelized in the right direction, a company’s...
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Have you tried every possible SEO strategy under the sun and yet your site rankings refuse to budge? Most of us fail to realize that Organic SEO is not as complicated as it seems, provided it is focused upon right from the inception of your site...
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Can you visualize a world without colours? Dull, dreary, bleak and dismal isn’t it? Be it in terms of attracting attention, invoking emotions or stimulating senses, colours play a noteworthy role in our daily lives. Similarly, one cannot...
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What is the first “wish” listed down in every e-tailer’s wishlist? The answer is simple and obvious; higher conversion rates. After all, every business is driven by bottom lines, and e-commerce is no different. Generally speaking...
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The sheer amount of time, effort and money devoted towards creating your ECOMMERCE site warrants a comprehensive testing process to ensure that there are no last-minute glitches before the launch. The following 10 checkpoints are crucial to the...
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With dissolved geographical barriers, enhanced visibility as well as lowered inventory and marketing costs, ecommerce offers alluring prospects to attract entrepreneurs. Be it online shopping, electronic payments, online auctions, internet...
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In the wake of increasing cyber crimes, e-commerce security is of prime importance for both the site owner as well as the clients. E-commerce entrepreneurs must be fully aware of all the potential threats that their site can be prone to, and...
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Let’s assume that you are temporarily down with writer’s block; your brain is saturated and there’s a “no entry” board in front of your creativity cells. Icing on the cake- A deadline is breathing down your neck, or even worse, your boss in his...
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In 1973, Peter Drucker, the Father of Modern Marketing stated, “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.” In today’s world when companies are primarily relying on...
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Which aspect of your eCommerce website has the single handed ability to make or break a purchase decision? Imagine an e-commerce site where everything is just perfect, be it the design, the platform, the products offered, the payment gateway or...
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With the innumerable ecommerce hosting providers flooding the market today, it is indeed a nerve racking process for beginners to make the right choice. The following 10 factors will enable you to effectively adjudge the best hosting for your...
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In continuation to our previous article, “Selecting your E-Commerce Payment Gateway”, which elucidated on how a payment gateway works, the types of payment gateways and essential considerations to choose a payment gateway for your e-commerce...
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