Big data has taken center stage in the streamlining of business operations, as it gives these businesses an edge in a highly competitive world. Big data has proven to be a priceless asset that has enabled businesses to identify customers’ needs and to put in extra efforts to meet them most appropriately, thus cultivating an exceptionally high loyalty from clients. It has also enabled the business to make correct predictions and improve their deliveries, as well as save costs when they target their products to specific niches or tailor their marketing efforts to particular markets. All these are possible when working with well experienced experts in big data management.
There have been some remarkable website design trends that have been inspired by big data analytics, which forms the subject of this article. Below are some of the trends:
1- Usage of illustration in designing and marketing products
One of the primary and repetitive challenges that web designers have encountered is the type of image to pick in order to adequately represent the product. The several options that are available to them are UI pictures of the products, GIFs, and editorial or lifestyle photographs. However, there is an emerging trend that makes use of customized illustrations in marketing and designing products.
From the analysis of data, it is clear that there is a cycle happening in the world of fashion, as illustration was the main thing in advertisements in the 1960s and is now coming back in a big way. The beauty of illustrations is that they can clarify abstract concepts to be understood by those who are being targeted. This style of illustrations has been embraced by some big companies such as Dropbox and Shoplift, thus furthering the trend.
2- Adoption of oblique and organic shapes
It has been common in web design to use card-based user interfaces whose designs have sharp edges and right angles. Nevertheless, there has been a departure from this since 2017. When data is analyzed, there is an observed inclination towards higher use of organic, oblique shapes. This is very much the case in nearly all the apps found on Facebook, Google, Twitter, and more, where there are cards, input boxes, and profile images that have rounded corners.
The trend has indeed transitioned to these simpler design elements. This is now evident in many backgrounds, which have plenty of round, multi-colored shapes and diagonals that bring out a dramatic effect, and in the prevalence of cartoonish objects, which are meant to represent reality. Furthermore, there are more solutions than the curvy shapes, as designers have gone further by giving their boxes a small twist, thus pushing them out of their normal positions. That is, these boxes are not longer at an angle of 90°. Some designers are even putting together straight and organic lines as well as oval shapes so as to create ingenious solutions.
You may also realize that many designers use a mix of vibration colors for their user interfaces. This is a great idea when it comes to producing some very powerful effects, but the designers must be cautious to maintain user-friendliness, as harsh color combinations may not captivate everybody.
3- Web animation
The essence of using animation is enabling people to understand interfaces as well as ideas. With the fast world we are living in today, you need to grasp the attention of the visitors to your site within a very short amount of time. What animation does is narrate a story and give your website a personality. Its effect involves transforming things from being less static to more dynamic. Animated logos have emerged as one of the most significant trends in the year 2018, and they work wonders in amplifying the brand identity of businesses. A logo acts as the symbol for your brand, but it becomes much more engaging.
The number of tools that web designers can utilize in animations has remarkably increased, thereby making the border between design and animation very thin. It is not surprising to find designers who have been so engrossed in the animating process to the extent that they are seeking to learn coding and prototyping in order to create the most appropriate method to communicate a particular idea to the customer. All the same, some SEO experts advise that it is crucial to check how you make use of animation to ensure it is properly used, and that it is in line with the concept of your project.
4- Creative typography
Typography, or in other words the art of arranging letters so that written material is legible, readable, and appealing when displayed, has a considerable role in web design. There is an expectation that serif fonts, whether alone or in combination with sans serif fonts, will return to wide usage with the aim of making an appealing and dynamic user interface. A look at the devices being made shows a shift towards sharper resolution, thereby necessitating more legible fonts. This gives rise to several custom fonts. Two goals are achieved simultaneously from those fonts: emphasis, and an aesthetic (or appealing) effect. Undoubtedly, designers are no longer approaching typography in a simplistic manner, but instead are doing so in order to emphasize boldness through big and dramatic typefaces.
Another trend that is related to typography that many web designers are executing is cutouts and overlays, which are essentially transparent text elements that allow the background image underneath to be visible, irrespective of whether it is still or in motion.
6- Creation of an updating system
There is a great need to refresh your data now and then to ensure that the data being presented to the visitors to your site is current and up to date. With your big data platform, you must find a way to quickly and easily make updates.
6- More emphasis on privacy and data security
Dealing with big data involves handling volumes upon volumes of data, so there is a higher probability of the confidentiality of the users’ information being compromised. This should be prevented at all costs. A lot of emphasis on user privacy must be implemented across all levels, more so in niche segments. There is a greater need for this where sensitive user data, such as bank account details or residential address, is needed for transactions.
7- Establishing a feedback loop
While designing a website, there will be a need for datasets that will transform the existing systems to smarter ones. The way to do so is by using a feedback loop. The main idea is to enable the smaller datasets to enhance the existing applications by availing real-time information from systems that they had previously been unable to access or that they were entirely unaware of.
Conclusion
Big data is undoubtedly significantly affecting business decision-making, and is even going to influence it in a bigger way in the coming days. On the other hand, web design trends are embracing the kind of data that businesses and other entities are collecting and analyzing so that they provide the most appropriate and useful solutions to their users. Your audience would very much appreciate interacting with your website if it is following the trends that they can relate to. This is possible for you because with the correct data, you can be aware of precisely what your target market or clients want to see, as well as know the methods you can use to draw and maintain their attention on your site.
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Image1 Credit by rawpixel | Image2 Credit by Markus Spiske | Image3 Credit by Crew | Image4 Credit by Tran Mau Tri Tam
